Updated and Effective as of
February 22, 2017
DICK'S Sporting Goods, Inc. and
its Family of Businesses, including Affinity
Sports (collectively, "DICK'S", “us”, “our”
inform you of: (1) the types of information we collect; (2) your choices
surrounding such information; and (3) how we collect, use, share, update and
secure such information. This Policy applies to information obtained in
connection with DICK'S operations at or through our websites, our mobile/tablet
sites, our social media presence, our applications, our registration and event
services, our messaging platforms, our stores, our kiosks, and other DICK'S
owned or controlled digital and omni-channel properties that link to this
Policy (collectively, our “Website”). Emails, social media, marketing
campaigns and digital and online advertising are referred to collectively as,
our "Internet Marketing Channels."
This Policy does not create a
contractual obligation between you and DICK'S, and it is subject to our
have questions about this Policy, please contact us by using the "Contact
Customer Service" link below.
I. Information Collected
A. Information You Provide:
We receive information you provide to us when you:
(1) create an account with us
(including a shopping account online, an account to review products, a customer
loyalty account, a team sports or event registration account or any other type
(2) apply for a credit card
through us or our banking partners;
(3) make a purchase;
(4) apply for employment
(5) apply for a license (e.g.,
hunting, fishing, etc.) or conduct a similar type transaction related to
(6) contact us via any customer
(7) submit user-generated
content (via our Websites, Internet Marketing Channels or otherwise);
(8) participate in customer
research, surveys, sweepstakes or promotions;
(9) subscribe for email, text,
or other messages;
(10) work with our Associates
who provide you with in-store services or otherwise assist you with your
product needs and purchases through use of Websites;
(11) download or use our
(12) file a claim or
participate in investigations regarding claims or losses; or
(13) otherwise communicate
information to us.
vs. Non-Personal Information. Some of the information we collect
includes personal information, such as your name, mailing address, e-mail
address, driver's license number, date of birth, social security number, credit/debit
card information (and related payment information) and/or telephone number that
may identify you as an individual (“Personal Information”). If you or an
Organization (as defined below) to which you or your minor child belongs create
an account on one of our team sports or event Websites, the Personal
Information we collect may relate to minor children. By providing the
Organization or us with such child’s Personal Information, you represent that
you are such minor child’s parent, guardian or otherwise have the authority to
share this Personal Information with the Organization and us and further
consent to the Organization directly sharing such information with us. The
collection of certain types of information may be necessary and/or required for
governmental compliance (e.g., hunting, fishing or firearms licensing or
purchasing), or otherwise necessary to complete transactions you request (e.g.,
credit applications). We may also collect other types of Non-Personal
information, which do not identify you as an individual when not associated
with any other personal information, such as demographic/lifestyle information,
personal interests and product/buying preferences and which we may associate
with your Personal Information.
Collected From Third Parties. We may receive information you provide on
behalf of third parties, or third parties provide on behalf of you, including
but not limited to gift recipients, online registrations/purchases,
ship-from-store, in-store pick-up, registries or as a result of your
interactions with other users on our team sports or event Websites.
We receive information from sources assisting us with (i)
updating, enhancing, improving and/or analyzing our records or data; (ii)
performing marketing and research services; or (iii) detecting fraud or theft.
We may also acquire information about you from third parties with whom we have
a relationship or otherwise contract with to obtain such information. Further,
in the event we acquire a business, we may receive information from the seller
of such business. Additionally, we may receive information from various
consumer reporting agencies and related service providers.
We also work with third-party service providers
that provide us feedback about our Websites and analytics and general
information about browsing patterns to improve our Websites and our Internet
Marketing Channels. Analytics services such as Site Catalyst by Adobe Analytics
provide services that analyze information regarding your visits to our Websites
below) to collect this information.
Web Beacons and Automated Information. When you visit our Websites
or interact with us through your computer or mobile device, (including if you
utilize or interact with our Wi-Fi, Bluetooth or other technologies within our
stores) we may collect "Automated Information" through
Cookies, Web Beacons and other similar or related automated means
(collectively, "Information Technologies"). "Cookies"
are small text files sent to your device as you visit our Websites or utilize
our Internet Marketing Channels and saved on your device via your browser or
hard drive. "Web Beacons" (also known as pixel tags) are a
form of technology placed within our Websites and our Internet Marketing
Channels to monitor visits to certain pages within, interactions with, and the
effectiveness of, our Websites and our Internet Marketing Channels.
Automated Information we collect via Information Technologies
includes, without limitation, internet protocol address(es), operating
system(s) and browser specifics of your device, device characteristics,
geographic (geo-location) information, user ID(s), clickstream data, and
specifics regarding your interactions with (i.e., the path you take through)
our Websites and our Internet Marketing Channels. Automated Information may
also include your mobile device information (e.g., device model, operating
system version, device date and time, unique device identifiers, mobile network
information); how you use our Websites (including mobile applications) and
Internet Marketing Channels, search terms, pages you visit on our Websites and
application performance information. We may use Automated Information to
associate you with any interaction you have with our Websites, including
interaction across multiple computers, mobile devices, and In-Store services.
In addition, while Automated Information does not generally identify or
relate to you as an individual, we may associate these types of information
with you as an individual. In addition, others might seek to do so, and we
cannot guarantee that parties with whom we may share such information might not
succeed in re-identifying or associating non-personal information with
particular individuals; we cannot be responsible for such parties’ use of such
Mobile Fitness Application Information. If
you link your electronic fitness account which you have with a third party
(such as Garmin, MapMyRun, Move, or Fitbit or any other third party that
provides tracking services) to any DICK’S Family of Businesses’ account, you
understand that such third party will share your information with us and our
use of such information is governed by this Policy as well as the applicable
Social Media Access. Dick’s engages with its
current and prospective customers on multiple Internet Marketing
Channels/social media services (e.g., Facebook, LinkedIn and Twitter). If you
contact us on one of our Internet Marketing Channels, request customer service
via social media or otherwise direct us to communicate with you via social
media, we may contact you via direct message or use other social media tools to
interact with you. In these instances, your interactions with us are governed
use. In addition, if you choose to access, link to, or log-in to our Websites
or Internet Marketing Channels or otherwise communicate with us through a
third-party social media service, you are granting us permission to access and
use the information that you post or store on the applicable social media
settings that are applicable to your account, and to store the user name and
password you use to log-in to the applicable social media service. You further
acknowledge that, by accessing or logging into our Websites or Internet
Marketing Channels via a social media service, any information you provide to
us may also become accessible to that service, subject to that service’s
manage the information provided to us by these social media services, please
review the privacy settings applicable to your account with the applicable
social media service. We do not control, and are not responsible for, the
such services for additional information.
In-Store Technology. Many Dick’s store locations
offer free Wi-Fi services to visitors. Wi-Fi routers capture certain data from
your devices that interact with the router. We also may enable Bluetooth or
other technologies in our stores which enable us to detect the presence of your
device in our store or provide operational insights. Unless we receive consent
to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data
is anonymously collected or de-identified.
Video Cameras. We use cameras in our stores for
security, operational and marketing purposes. This technology may capture
demographic and personal information about you.
Third Party Applications. Some third party service
providers (such as Google) are able to combine your search history or other
activity with the location functions within your device, to know that the same
device that was used for searching on-line has also been at our store. These
service providers provide us aggregate information as to how internet searches
translate to customer store visits or other information.
Sports / Event Website Information. If you choose to create an
account on one of our team sports or event Websites we host on behalf of a
national, state or local sports governing body, league, club, team, or other
organization (each, an “Organization”), or participate in an
Organization that maintains an account or uses any such Website, you are
granting us permission to share your information with such Organization and its
affiliates and acknowledge that such Organization may share your information, including
Personal Information, and content with others including publicly. You, an
Organization and its affiliates, or other third parties, including other users
of the Websites, may add information about you to the Websites (including but
not limited to eligibility, roster, scheduling, performance and/or scoring
information). You also acknowledge that we do not control the content or the
manner in which the Organizations and others input, use, display or share the
information posted or stored on the applicable Website, including with such
Organization’s third party service providers. You should consult the privacy
policy of such Organizations for additional information.
II. Your Choices
and Text Message Opt-Out. You may unsubscribe to future e-mail
communications from any individual member of the Dick’s Family of Businesses by
clicking on the unsubscribe link provided in our e-mail communications from
such member. You may unsubscribe to text communications for any of our Family
of Businesses by responding STOP to any marketing text message you receive from
that member. Regardless of your decision to opt-out of future e-mail or text
communications, we may still contact you to respond to an inquiry, regarding
transactions and for transactional purposes (e.g., sales confirmations,
shipping notifications, recalls, product information, service/reminder notices
and account maintenance). In addition, you may use the methods set forth in the
"Contact Customer Service" link below to opt-out or update certain
Cookies. Based upon your interactions with our Websites and elsewhere
on the internet and your (and your device’s) interaction with our Internet
Marketing Channels, we may personalize your experience via our Websites and via
our Internet Marketing Channels. However, you have choices relating to how your
device interacts with our Websites and our Internet Marketing Channels. You may
choose to access our Websites and our Internet Marketing Channels without
accepting certain Information Technologies on your device(s), and you may
opt-out or modify certain elements that are tailored specifically to you and
served to you based upon your browsing history. If you choose to restrict
Information Technologies, you may access our Websites and Internet Marketing
Channels, but you will NOT be able to take full advantage of certain features. You may
also manage third party tracking by turning off cookies and changing your
browser settings. Learn more at www.allaboutcookies.org.
Advertising. We participate in interest-based advertising (IBA), also known
as Online Behavioral Advertising. We use third-party advertising companies and
networks to display ads tailored to your individual interests based on how you
browse and shop online when you visit our Websites, Internet Marketing Channels
and across other sites to serve you DICK'S advertisements across the Internet
and through other channels. Some of these networks may be members of the
Network Advertising Initiative (“NAI”) or participate in the Digital
Advertising Alliance's ("DAA") Self-Regulatory Program. To
learn more about your choices relating to members of the NAI visit their
website at http://www.networkadvertising.org/choices/#completed. To
learn more about your choices relating to networks that participate in the DAA
Program, please visit http://www.aboutads.info. Please
note, even if you choose to restrict, opt-out or modify your preferences, you
may still see or receive DICK'S advertisements on our Websites, on our Internet
Marketing Channels and on other sites, but such advertisements will not be
based upon your browsing history.
In addition, the browser on your device may
offer you preferences regarding a website's collection of your information or
your online activities over time and/or across different websites or online
services. At this time, our Websites do not respond to these preferences, and
our Websites may continue to collect information in the manner described in
this Policy. However, you have the option to opt out of certain
interest-based advertising. To learn more about interest based advertising or
to opt-out of this type of advertising by participating members, visit the Network Advertising Initiative
website and the Digital
Advertising Alliance website
Options you select are browser and device-specific.
Device and Application Preferences.
Text Messages. If you have opted-in to receive text
messages from us, we may send text messages to the number provided that
corresponds to your device. To opt out of mobile messaging from a member of the
Dick’s Family of Businesses, reply “stop” to text messages received from such
member. This will opt you out of all text message campaigns from that member
Push Notifications. You may at any time opt out
from further push notifications by adjusting the permissions in your mobile
Geo-Location. You may at any time opt out from
allowing us to access specific location data (latitude and longitude) of your
device by adjusting the permissions in your mobile device you use
to access our Websites and those of our third party partners: i.e. your mobile
browser and Dick’s Sporting Goods mobile application.
In-App Notifications. All application users receive
in-app notifications or “local notifications” generated by a device trigger. To
halt those notifications, you may discontinue use of the application, or uninstall
the application from your mobile device.
Updates and Uninstall Dick’s Mobile Application.
Notification and automatic installation of application updates can be
controlled through the preferences of the mobile device application “store”
specific to your mobile device. You can stop all further collection of
information by a Dick’s mobile application by uninstalling the Dick’s mobile
application. You may use the standard uninstall process available as part of
your mobile device or via the mobile application marketplace or network. Note:
If you uninstall the mobile application from your device, the Dick’s unique
identifier associated with your device will continue to be stored. If you
re-install the application on the same device, Dick’s will be able to re-associate
this identifier to your previous transactions and activities. If you
have linked your electronic fitness account with a third party to a DICK’S
mobile application, and you no longer want DICK’S to collect data from that
electronic fitness account, you will need to disconnect that account from
within the DICK’S application. Once that is done, you should uninstall the
application from your mobile device.
In-Store Technology. You may opt out from allowing
us to access your in-store location and prevent the acquisition of data
obtained via Wi-Fi, Bluetooth, or other in-store technology by disabling the
applicable technology on your device while in our stores so that such in-store
technology will not detect your presence, or by uninstalling the Dick’s mobile
application. To disable third party tracking while in our stores, log out of
your third party accounts or disable location services when visiting our
Team Sports / Event Websites. With respect to information entered on your
behalf by third parties on our team sports or event Websites, contact the
applicable Organization for options regarding the manner in which information
is obtained, entered, displayed and managed.
III. How We Use Your
We do not sell, rent or trade
your Personal Information to unaffiliated third parties without your prior
consent, although we do share information in some circumstances as described
below under “How We Share Your Information.” We use your
information in ways consistent with this Policy and in the following ways:
delivering and communicating with you regarding requests for information and
orders for products and/or services.
our loyalty programs.
credit card applications and payments.
your application for employment.
surveys, sweepstakes, contests or promotions.
and servicing your account(s).
research and analysis.
you to product, service and promotional information, including product recalls.
us to improve and customize our products and services, Websites and Internet
advertise our products and services to you and those of our partners that we
think may be of interest to you.
the security and integrity of our stores, Websites, Internet Marketing Channels
and overall business practices.
Organizations, account holders, and others to utilize the features and
functionality and Services of our Websites, including facilitating
communications among Organization participants, members and others.
14. As may
otherwise be disclosed at the time of collection.
In doing so, we:
combine certain Personal Information and non-personal information collected
online and offline, including information collected from third parties;
transfer or disclose such information within our Family of Businesses,
including affiliates and subsidiaries; and
retain such information as needed to provide you products/services, comply with
our legal obligations, resolve disputes, and enforce our agreements as we deem
necessary, in our sole discretion.
4. We may
combine all information we collect and we may disclose this information within
the Dick’s Family of Businesses or with our service providers.
We use Automated Information and
Information Technologies to recognize you and your preferences as you return to
our Websites or utilize our Internet Marketing Channels and to tailor
advertisements to you. We may display targeted ads to you through Internet
Marketing Channels. These ads are sent to groups of people who share traits,
such as likely commercial interests and demographics. For example, if you have
expressed an interest in shopping for golf, we may target you with golf-related
products. In addition to such tailoring, we use Automated Information to
ensure that our online presence operates properly and efficiently for you and
for your individual customer experience, to evaluate the use and benefit of
such presence, and to support our Websites and our Internet Marketing Channels.
We also use location services, which are
built into the functionality of smart phones and other devices, in order to
deliver marketing messages to you which are specific to your location. We may
also use this data to track the effectiveness of local marketing campaigns, as
well as our store location services.
IV. How We Share Your
share your information (including Personal Information) in ways consistent with
this Policy and in the following ways:
third party businesses and service providers that assist with our business
operations, such as shipping vendors, billing or other payment vendors, payment
card processors, marketing and research vendors and various companies that work
with us to improve or provide our products and services and our data integrity.
While we are not involved in the day-to-day operations of such businesses and
providers, our agreements generally obligate them to use reasonable methods to
keep any Personal Information safe and secure, and not use such Personal
Information for purposes other than providing their applicable services.
However, even if a third party business or service provider is performing
business operations on our behalf, if you have an independent relationship with
such third party business or service provider, its use of your information may
with you, and we are not responsible for such use.
As we deem necessary in the event (or partial event) of a
corporate sale (asset or stock), merger, reorganization, change in corporate
control, acquisition, insolvency, bankruptcy or similar event.
connection with various co-branded, warranty, delivery/assembly and/or
financial products or services, including our private label credit card(s).
comply with applicable law or reasonable request based upon governmental regulation,
court order, subpoena or similar related action.
5. As we
deem necessary to protect the rights, property or safety of DICK'S, our
customers, our associates or others, to prevent harm or loss, or in connection
with an investigation or suspected or actual unlawful activity.
respect to our team sports or event Websites, with the applicable
Organization(s) on whose behalf the Website was established, and otherwise in
connection with other features and functionality of such Websites. Such
Organizations at their discretion may share your information with other
participants, users and public viewers of the Websites. We suggest you review
the privacy policies of such Organizations before deciding to share information
relating to any such Organization.
7. As may
otherwise be disclosed at the time of collection.
V. How to Update Your
For certain types of
information, we offer you several ways to access or update such information:
1. If you
have an account on one or more of our Websites, log-in to such account via the
applicable Website. After securely entering your account, you can update your
information and communication preferences by entering or revising the
information as reflected therein. Note, some fields (such as password)
are Website specific and if you have more than one account with us or
registered on more than one Website, you will need to update each account.
2. You can
Contact Customer Service to request updates to your account via the link at the
bottom of each page of our Websites or by emailing us at Customer.Service@dickssportinggoods.com or by
calling us at 877-846-9997 for all Websites other than TSHQ. For TSHQ, you can
reach us by email at firstname.lastname@example.org or by calling us at
844-374-TSHQ. You may also reach us by U.S. postal mail at 345 Court Street,
Coraopolis, PA 15108, ATTN: Customer Service. Please provide your current and
complete contact information with these requests.
3. If you
are a ScoreCard member you can manage your preferences by logging in at
4. If you participate in an
Organization that uses our team sports or event Websites we host on behalf of
an Organization, contact the Organization for options regarding the manner in
which information is updated, edited displayed, or removed.
1. We may
refuse requests that are unreasonably repetitive, require disproportionate
technical efforts, risk the privacy of others or are impractical.
closing your account(s), or updating or revising any information within your
account(s) or any Information Technologies associated with your device(s), we
may not delete residual copies from our servers and may not remove information
from our back-up system(s).
or updating information relating to one DICK'S account (e.g., a DICK'S online
shopping account) does not guarantee the closing or updating of a separate and
different DICK'S account (e.g., a Golf Galaxy shopping account or a DICK'S
loyalty card account). If you desire to close or update multiple DICK'S
accounts, please log-in to each specific account to do so, or please contact
the correct and applicable Customer Service department associated with each
an account will not affect information we obtain via Information Technologies.
your account on our team sports or event Websites may not remove your
information that the Organization and its affiliates, or other third parties,
add about you to the applicable Websites (such as participant, eligibility,
roster, scheduling, performance or scoring information).
In our efforts to maintain
accurate and complete information, we utilize third party entities to assist us
with updating and maintaining current contact information (e.g., National
Change of Address or NCOA).
We use a variety of security
measures to help protect your Personal Information and online transactions with
us. Our Websites utilize encryption technology, including Secure Sockets Layer,
to protect your Personal Information that we transport across the internet.
Your personal online and mobile account(s) with us are password protected with
restricted online access.
Additionally, we use a variety
of security measures to help protect your Personal Information that we maintain
at our facilities. While no company can guarantee your information (including
your Personal Information) will not be accessible by unauthorized individuals,
we use physical, administrative and technical controls that are consistent with
retail practices in an attempt to mitigate such risks.
Our Websites are "general
audience" websites and not directed toward children under the age of 13.
We do not knowingly collect Personal Information from children under the age of
13 without express parental consent; however if your child is registered with
an Organization, such Organization may provide such information to us. By providing such information to an
Organization you expressly consent to the Organization providing such
information to us. If you are a parent or guardian and think we have
unauthorized information about your child who is under the age of 13, please
let us know by contacting us at
for TSHQ, you can reach us by email at
email@example.com or by calling us at
VIII. Third Party Links
Our Websites and our Internet
Marketing Channels may link to other sites that we do not control. In
addition, you may have visited our Website through a link or a banner
advertisement on another site. In such cases, the site you linked from may
collect information from people who click on the banner or link. These other
sites are governed by their own privacy policies. Be sure to review these
privacy policies when visiting such sites to see how they collect and use this
information. We are not responsible for the content of privacy practices of
such third parties' sites.
We may, from time to time,
update and revise this Policy. Please periodically check this Policy for any
updates or revisions. In the event we make a material change to how we use your
information that would materially adversely affect your rights, we will provide
you advance notice including by posting the proposed change on the Websites at
least 30 days in advance of the effective date of the changes. We encourage
you to keep the email and other addresses you provide to us current so that you
may receive any additional notices we send to you regarding material changes to
bound by such changes, you should stop using the Websites, and if you are a
registered user, you may cancel your account with us within the thirty (30) day
period by contacting us at
Customer.Service@dickssportinggoods.com for all
Websites other than TSHQ. For TSHQ, you can reach us by email at
by calling us at 844-374-TSHQ. For Affinity Sports, you can reach us by email
at firstname.lastname@example.org or by
calling us at 800-808-7195. You may also reach us by U.S. postal mail at 345
Court Street, Coraopolis, PA 15108, ATTN: Customer Service. Please provide
your current and complete contact information with these requests. Otherwise,
the changes will take effect after thirty (30) days.
For the California Privacy rights under California Civil Code sections
1798.83-1798.84, also known as the “Shine the Light Law,” applicable to any of
our users who are California residents click here http://www.dickssportinggoods.com/shop/index.jsp?categoryId=12720030&ab=Footer_Column3_CaliforniaDisclosures.